This week’s quote comes from a conversation I had last week. We were discussing marketing and the importance of working with experts. Part of the conversation was about probability and how nothing is guarenteed when it comes to content and marketing (Just look at the conversation on the Huffington Post about “Widows” — Spoiler alert — the Huff Po writers can’t believe it wasn’t a box office hit). There are few things in life that are certain, so when people make guarentees, it’s always a good time to take a second and think about it.

This conversation is something that I have with clients and potential clients all the time. As a digital strategist, I can’t guarentee anything. What I can do is increase the probability of digital success.  No, I can’t guarentee that I can get you struck by lightening. Yes, I can put you in a better position to increase the probability you will get struck by lightening.

This is a reality and why making the decision to work with an expert is an important one. You can see my thoughts on why you need a good digital strategist in my post here. As you work towards your digital goals, I’ll leave you with a quote from the Hunger Games – “May the odds be forever in your favor.”