My team and I have been testing out several Generative AI tools to help us be more efficient with our work. I know, I know the sound of another person talking about Generative AI is probably not what you think you need, but in this post, I wanted to share a few ways that you
I’ve written about the power of video in the past. It’s an impactful medium so I think it’s worth a continuous discussion. People remember stories over facts and video over text, so when you’re telling your brand’s story it’s important to use video. Traditionally, video has been a passive way to consume content. This made
Let me tell you a story… For the last 15 months, my team and I have worked with a large international nonprofit. Over this time we’ve helped them achieve a lot (despite COVID). Donation value is up nearly 250% year over year. Email list is 25% larger this holiday season. Traffic is up 54% year
The last two weeks we’ve talked about the technology behind our favorite products and the consumer behavior that inspires our digital world. This week I want to discuss the actual digital products and CE devices that will continue to increase their role in future digital engagement efforts. It’s a product world. We’re product people in
For the second post about the near-term future of digital marketing, I want to discuss the technology behind our favorite products. In part 1, we discussed human trends and how they’re closely tied to today’s technological advancements. The dream (or nightmare) of robots that can not only interact with humans but display and read emotion
In the first part of this series of post about the immediate future of digital marketing, I’ll discuss consumer behavior. Early in my career, I was on a team that focused on emerging digital markets. We prioritized our projects based on projects we’d make about where CE (Consumer Electronics) products would go in the future.
My team and I have created lots of maps for various clients. We love maps as a content discovery method. A way for users to engage with and contextualize content. To provide a sense of scale and reach. This week I wanted to share the list of my team’s top 5 maps that we’ve created.
I want to introduce you to a new member of the blog team — StartiBot. You may have noticed him in the bottom right-hand side of the blog this week (or on the bottom of the screen on mobile devices). StratiBot uses Acobot, an easy to use bot tool. Lots of my clients have large
There’s been a lot of press about Lush’s decision to scaling back their social media presence. They say it’s because they’re tiredness of fighting algorithms and it’s their way to rebel against having to pay to appear in newsfeeds. It’s an interesting move that’s being watched by a lot of brands and marketing individuals, myself
For now, I believe Amazon’s here to stay. It’s a behemoth of a platform that makes life easier and has truly become a part of most people’s lives. I’m happy to announce that late last week I got my official Amazon Advertising Sponsored Ads Accreditation. My team and I have helped brands increase their Amazon