This week’s quote comes from Ally Love, the Peloton instructor whose ride I did last night. When my wife bought a Peloton for our house, I wanted to hate it so much. I was determined to get maximum usage from the bike since ‘we’ had bought it and now I hate that I love it.

This week’s quote comes from a book I just finished – Think Like a Rocket Scientist by Ozan Varol. A few people that I professionally admire had posted about the book before I decided to pick it up, and after my read I highly recommend it. Ozan drops a lot of knowledge throughout the book,

This week’s quote comes from Snacks Daily, a podcast I listen to from Robinhood Financial, LLC. It was used in a story about Apple’s iCar, but stuck with me as something that I think is relevant to everyone. Are you the first to market or are you the best to market? I’ve been on both

I’m not sure of the origin of this quote but saw it on Jakob Owens’ Instagram account. As you may know, I love videography and film and have enjoyed watching Jakob’s journey on IG. Although we’ve never met, I’m inspired by his content and commitment to his craft. I’d recommend following his account if you’re

This week’s quote comes from a post on Josh Spector’s website – For The Interested. The post was a list of one-sentence marketing tips that I find myself saying all the time. It’s not that these are new ideas or things marketers don’t already know. The thing that draws me to this list is that

My wife’s a second-grade teacher and has been teaching her class from our TV room. As part of setting up her ‘classroom’ at the start of COVID-19, she posted this quote on the wall behind her. I’ve seen some screencaps of her teaching and having this quote over her right shoulder is a great reminder

This week’s quote comes from the article “7 Deadly Sins of Startup SEO Content Marketing” on notion.so. It’s a true statement that I see with a lot of clients. The issue with this is the plan then gets in the way of the strategy. Teams often become so focused on creating 2 blogs a week

This week’s quote is not a new one. It’s from Liz Wendling. I bring it up now as I prep for presentation with a potential client. As part of the presentation, I plan on discussing what drives people to make most decisions and how adding touchpoints in the process can help sway them to act

I saw this week’s quote on my LinkedIn news feed. It’s from Sara Blakely, the Founder and CEO of SPANX. You can see visit her profile here. Sometimes I fall into this trap. I overthink things and get super intimidated about things, but then when I actually do them I realize they are not as

This week’s quote comes from an article I read in CXL about influencing customers. This quote’s interesting. I often refer to users making knee-jerk decisions, which is essentially an emotional decision. Then we justify our actions with rational thoughts. This is important when thinking about what we do to influence users. People are emotional, it’s