In the first part of this series of post about the immediate future of digital marketing, I’ll discuss consumer behavior. Early in my career, I was on a team that focused on emerging digital markets. We prioritized our projects based on projects we’d make about where CE (Consumer Electronics) products would go in the future.
Customer experience is extremely important. A negative customer experience can lead to a bad review, a digital revolt, a real-world boycott, etc. As people more quickly judge experiences they also are speeding up the time it takes to spread the word to others about their experience. This can quickly lead to a negative snowball heading
I’m helping a young skincare company develop its digital strategy. This includes building a larger digital community, which of course means a robust and engaging social media presence. Our initial discussion explored their current social strategy and potential areas for expansion. It’s important to think about practicality and intent when thinking about all digital content,
Last week I met lots of interesting people and organizations in California. I talked with new companies who are trying to grow their reach and established brands who are expanding into new areas. After the meetings, I spent a lot of time thinking about marketing and branding and success overall. Medium called 2019 “The Year
For now, I believe Amazon’s here to stay. It’s a behemoth of a platform that makes life easier and has truly become a part of most people’s lives. I’m happy to announce that late last week I got my official Amazon Advertising Sponsored Ads Accreditation. My team and I have helped brands increase their Amazon
A colleague asked me to have lunch with one of her clients last week to discuss marketing automation tactics, specifically email automation. This client is in the manufacturing space and runs a growing ecommerce store. When it comes to digital strategy, I use data to inform my decisions (You can read my post about this
Sales funnels are not a new concept. If you’re not familiar, they’re a marketing concept that maps the various steps in a user’s journey. At each step along the journey, there is a chance for drop-off. In other words, the number of users who start the journey is typically a much larger number than those
I started working with a new skincare brand recently to help expand their digital reach. Since they’re a new brand, a lot of my efforts have focused on growing their lists and expanding their digital footprint. If you’ve read my blog before or plan to start reading it now you’ll notice the term “omnichannel” appear
I recently started working with a colleague on an ecommerce project. We discussed many options to help increase sales for the client including where the products are sold. When I asked about Amazon, my colleague said she was getting push back from the client because they did not feel they could have a meaningful, branded
I’ve had a lot of discussions recently with clients and potential clients about content. How users discover content. How they consume it. How content can be repurposed and re-energized. How it can be used to help expand audiences and more. Organizations and individuals create content for a variety of reasons in a variety of formats.