This week’s quote comes from an article I read at the end of last week from Think with Google. This post, written by Monty Sharma, the CEO and CMO of Jenny Craig and highlights some things that he learned when he stepped into the CMO role.

This quote caught my eye and stuck with me as it is really a conversation that I’ve been having both internally as well as with clients. Marketing’s an important part of growth, but it’s important to think about what it is that you’re selling. What you’re trying to achieve as part of your marketing and how long it will really take to bring in a new customer.