"We seek meaning and crave connection. That means marketing needs to slow down and think about substance and context. We also need to focus on the meaning baked into the experience we are giving our audiences."

This week’s quote comes from Ann Handley, who’s a writer, digital marketer, best selling author, the list could go on and on. Basically, she’s a super smart person who understands people and marketing and the cross-section of the two.

As my team and I prepare to pitch a new client on the value of long-form storytelling and an overall immersive digital experience for their users this quote grabbed my attention. It’s something I believe and try to carry through in all of the digital experiences I touch.

Here’s to creating meaning (and long-form content) that will help inform, empower, educate, and engage

The Digital Digital Strategist

“We seek meaning and crave connection. That means marketing needs to slow down and think about substance and context. We also need to focus on the meaning baked into the experience we are giving our audiences.”

Joe