“Insist on a good story. It will demand of you that you rise to a level of insight and meaning that will make you a better person, manager and leader. It’s easy to bury flimsy thinking in reams of data, lists of activity and PowerPoint slides. A story exposes the heart of the matter — or its absence.”
This week’s quote comes from Katya Andresen the SVP Card Customer Experience at CapitalOne.
I’ve talked a lot recently about long-form storytelling and why it’s important. We often say that we’re visual beings, but as this article points out, we’re also story beings. As humans, we look for a beginning, middle and end. We weave tales together when we discuss our day or our vacation. I can’t even count the number of times I’ve said or heard someone say, “Let me tell you the story.” or “Oh, I have a story for you.”
Here’s to telling the best story we can.