This week’s quote comes from a recent Think Google post title “Holiday shoppers are begging brands for help. Are you listening?” by Emily Eberhard, the head of Shopping B2B Marketing at Google. The quote comes from one of the subheads she uses for a section of her post.

I say a similar thing to clients all the time when talking about their digital platform and feel that quote is consistent with a theme that you’ll probably notice with a lot of my posts. Today, people want to interact with organizations/brands where they are and when they want. It’s all about convenience and efficiency. That’s why it’s important to think about digital ecosystems as a whole and not fragment out all of the different digital platforms an organization/brand uses.

This is a great post that has a lot of interesting facts about consumer trends during the holiday season, so if you don’t subscribe to Think with Google or you have not read the post take some time to check it out. Here’s the link again.