Recently, I’ve been discussing the importance of SEM and SEO with a number of colleagues as we talk about content marketing and content strategy. When looking for some data, I realized that I caught myself doing what most of us often do, saying “I’ll Google it.” Last week I shared a quote from a former
I want to introduce you to a new member of the blog team — StartiBot. You may have noticed him in the bottom right-hand side of the blog this week (or on the bottom of the screen on mobile devices). StratiBot uses Acobot, an easy to use bot tool. Lots of my clients have large
My team and I recently launched a couple of new digital experiences that not only modernized the design, but also made drastic improvements when it comes to discoverability. We use a number of tactics when it comes to increasing discoverability of content, but for this post I want to focus on site search. You’re probably