This seems like a simple question. Of course, user flows matter. So, why am I asking it? We’ve all experienced Google search result pages being the place people turn to ask their questions. Queries are getting longer. Position 0 is super valuable. Flight shopping can happen, and forms can be completed. “Intent” is more important
Over the past few months, I’ve seen a shift in what clients and potential clients as for when it comes to paid social. My team and I have been asked a lot more about the benefits and possibilities on both LinkedIn ads and Twitter ads. In this post, I’ll explore LinkedIn advertising and tackle Twitter
When contemplating what to write about for this post I thought a lot about the new projects my team is getting, what we’ve seen in the proposal and pitch process. As a result, I’ve decided to tackle the topic of campaigns v. digital strategy. While the actual term campaign does not have a length in
When I put together a paid media plan, I focus that plan on the organization I’m working with. It focuses on what that organization does best, or where their priority is and incorporates that as the cornerstone of the plan. As a result, the paid ads that people ultimately see are more authentic. In other
For my first post of 2021, I’m happy to share a few newsletters that I find entertaining and informative. I subscribe to a lot of newsletters and read a lot of blogs about marketing, agencies, and various industries. There are a lot of great resources out there, so when I find one or two that
It’s list season, so what kind of blog would this be if I did not create my own list? Large and small organizations have a cap. Does their staff have the resources, the knowledge, the tools, the budget? Without a cap would we really need a consultant or an agency? Keeping capacity in mind, I
I work with a lot of organizations that target different audiences. Lately, my team and I have spent a lot of time with a skincare organization who’s products are meant for Gen Z and young Millennials. I’ve enjoyed working with this client because attracting and connecting with this audience segment is an interesting challenge. Gen
The last two weeks we’ve talked about the technology behind our favorite products and the consumer behavior that inspires our digital world. This week I want to discuss the actual digital products and CE devices that will continue to increase their role in future digital engagement efforts. It’s a product world. We’re product people in
For the second post about the near-term future of digital marketing, I want to discuss the technology behind our favorite products. In part 1, we discussed human trends and how they’re closely tied to today’s technological advancements. The dream (or nightmare) of robots that can not only interact with humans but display and read emotion
In the first part of this series of post about the immediate future of digital marketing, I’ll discuss consumer behavior. Early in my career, I was on a team that focused on emerging digital markets. We prioritized our projects based on projects we’d make about where CE (Consumer Electronics) products would go in the future.