“Change comes from the outside in, forcing us to react and manage crises. Transformation, on the other hand, whether it is business or personal, always comes from the inside out, and that gives us far more positive control while allowing us to actively shape the future.”

This week’s quote comes from Daniel Burrus. I discovered it on LinkedIn this week and it stuck with me since I read it. I often think about why people do things and that actually means. Do people really change? It’s a question a lot of us ask. The words change and transform often get interchanged,

“Some fear that listening affirms the other’s point of view. Rather, it is in listening that others begin to feel safe enough to loosen their grip on strongly held convictions.”

Happy Independence Day! This week’s quote from an article posted in the Harvard Business Review by Executive Business Coaches Ron Carucci and Jarrod Shappell is relevant. The quote is important in all aspects of life. Turn on the news and you will see people yelling and talking over one another. Today the world seems to

“Insist on a good story. It will demand of you that you rise to a level of insight and meaning that will make you a better person, manager and leader. It’s easy to bury flimsy thinking in reams of data, lists of activity and PowerPoint slides. A story exposes the heart of the matter — or its absence.”

This week’s quote comes from Katya Andresen the SVP Card Customer Experience at CapitalOne. I’ve talked a lot recently about long-form storytelling and why it’s important. We often say that we’re visual beings, but as this article points out, we’re also story beings. As humans, we look for a beginning, middle and end. We weave

“We seek meaning and crave connection. That means marketing needs to slow down and think about substance and context. We also need to focus on the meaning baked into the experience we are giving our audiences.”

This week’s quote comes from Ann Handley, who’s a writer, digital marketer, best selling author, the list could go on and on. Basically, she’s a super smart person who understands people and marketing and the cross-section of the two. As my team and I prepare to pitch a new client on the value of long-form