For the second post about the near-term future of digital marketing, I want to discuss the technology behind our favorite products. In part 1, we discussed human trends and how they’re closely tied to today’s technological advancements. The dream (or nightmare) of robots that can not only interact with humans but display and read emotion
In the first part of this series of post about the immediate future of digital marketing, I’ll discuss consumer behavior. Early in my career, I was on a team that focused on emerging digital markets. We prioritized our projects based on projects we’d make about where CE (Consumer Electronics) products would go in the future.
I recently was asked to discuss the future of digital marketing. I often discuss this with my team and anyone else who is interested or will loan me their ear. This time I was asked to discuss the immediate future of digital marketing. Essentially, what the next 5(ish) years will look like. I’ve thought a
Customer experience is extremely important. A negative customer experience can lead to a bad review, a digital revolt, a real-world boycott, etc. As people more quickly judge experiences they also are speeding up the time it takes to spread the word to others about their experience. This can quickly lead to a negative snowball heading
My team and I have created lots of maps for various clients. We love maps as a content discovery method. A way for users to engage with and contextualize content. To provide a sense of scale and reach. This week I wanted to share the list of my team’s top 5 maps that we’ve created.
I’m helping a young skincare company develop its digital strategy. This includes building a larger digital community, which of course means a robust and engaging social media presence. Our initial discussion explored their current social strategy and potential areas for expansion. It’s important to think about practicality and intent when thinking about all digital content,
Last week I met lots of interesting people and organizations in California. I talked with new companies who are trying to grow their reach and established brands who are expanding into new areas. After the meetings, I spent a lot of time thinking about marketing and branding and success overall. Medium called 2019 “The Year
Recently, I’ve been discussing the importance of SEM and SEO with a number of colleagues as we talk about content marketing and content strategy. When looking for some data, I realized that I caught myself doing what most of us often do, saying “I’ll Google it.” Last week I shared a quote from a former
Long-form content performs better than short-form content in a variety of metrics. Does this surprise you? Vertical Measures published this infographic a while ago highlighting the many ways that long-form content is outperforming short-form content. When we look at each element of this infographic on its own it makes sense. Of course long-form content shows
I want to introduce you to a new member of the blog team — StartiBot. You may have noticed him in the bottom right-hand side of the blog this week (or on the bottom of the screen on mobile devices). StratiBot uses Acobot, an easy to use bot tool. Lots of my clients have large