For now, I believe Amazon’s here to stay. It’s a behemoth of a platform that makes life easier and has truly become a part of most people’s lives. I’m happy to announce that late last week I got my official Amazon Advertising Sponsored Ads Accreditation. My team and I have helped brands increase their Amazon
I’m excited to announce the launch of the official The Digital Digital Strategist Facebook page. Yes, the page will include links to my content, but I plan to use Facebook to better engage with people. This means asking questions, highlighting the content that I’m reading that think is #WorthTheRead, and more. I’m excited that the
My team and I recently launched a couple of new digital experiences that not only modernized the design, but also made drastic improvements when it comes to discoverability. We use a number of tactics when it comes to increasing discoverability of content, but for this post I want to focus on site search. You’re probably
This is the second post in my series about accessibility. The first post titled, Accessible provides an overview. This post dives deeper into a specific accessible aspect. One element to consider when thinking about accessibility is color contrast. There are lots of reasons people see the content differently. They could be colorblind. They could be
I’ve been working with my team on a couple of new digital experiences for a large nonprofit aimed at advancing the arts and arts education. I’ve worked with this organization for a while and have done many digital projects for them in the past. These two projects are a little different than some of the
There’s a lot of things to consider when thinking about the mobile experience of your digital ecosystem. Screens smaller and use different aspect ratios. User behavior (and patience) is different across devices. And the smaller, more personalized devices (specifically mobile phones) can have different functionality as larger devices that are often shared between users. Currently,
On January 11, 2019 CES officially wrapped up their 2019 show. Being a technology enthusiast, (and fan of all things cool) I pay attention to what’s going on with consumer electronics. Personally I like to test new things out and professionally I spend time thinking about how the consumer market impacts my digital decisions. CES
“Keep it simple stupid.” It’s a timeless saying. One that most of us learned before we went to elementary school (at least I did) and has continued to popped up throughout our lives since. It’s often true in the real world as it is in the digital one, especially when it comes to digital content.
Some people wait until spring to do their cleaning, but I like to make sure that I start the year off clean. My wife and I spent some time between Christmas and New Years cleaning our apartment. Beyond physically cleaning, I also took a little time to clean up my Google chrome extensions, which is
It’s that time of year again. Days are short. Champaign sales are up. Inboxes are full of end of year deals. And every analyst is doing a year in review post. The year in review posts are always interesting. Every so often it’s important to take stock of where you are and what you’ve done