This seems like a simple question. Of course, user flows matter. So, why am I asking it? We’ve all experienced Google search result pages being the place people turn to ask their questions. Queries are getting longer. Position 0 is super valuable. Flight shopping can happen, and forms can be completed. “Intent” is more important
I’ve been working with my team on a couple of new digital experiences for a large nonprofit aimed at advancing the arts and arts education. I’ve worked with this organization for a while and have done many digital projects for them in the past. These two projects are a little different than some of the
I’ve been thinking about writing a post that focuses on written content and how users consume it for a while. I wanted to wait until I’m working through some challenges with a client who is rewriting or creating new content to help make the post more useful. Alas, that day is here. I’m currently working
I love football, but I do miss baseball. Don’t you? I suppose this post can be considered a follow up to another one of my posts, “They See Me Scrolling.” In that post, I explore the digital usage trend of scrolling and why that trend should force the old “above the fold” mentality to evolve.
The digital world’s an exciting place to work. One of the most exciting aspects is the constant evolution of technology, design, devices, the list can go on and on. This constant change means that there’s always something new to learn. It also means digital properties and the strategy behind them need to evolve. I use
My team and I recently finished the design phase of a project with a DC-based membership-driven organization. With this project, our design phase included a style guide, a homepage comp, and several internal page comps. For this post, I’m going to focus on the Homepage and how we ended up where we did. In today’s