Quote

“You never know where your idea is going to go, but you’ve got a guarantee that it won’t go anywhere unless you share it. Put it out there. Sing the song. Write the book. Start the business. There’s a whole world waiting for your idea.”

By Joe 14 Mar, 2019

This week’s quote comes from a LinkedIn Daily Rundown that promoted an article by Jon Acuff that reminds us, the only way we guarantee our thoughts/ ideas fail is if we don’t put them out there. I often tell clients this, you can put out an idea and then tweak it. Without getting something out

Omnichannel

By Joe 11 Mar, 2019

I started working with a new skincare brand recently to help expand their digital reach. Since they’re a new brand, a lot of my efforts have focused on growing their lists and expanding their digital footprint. If you’ve read my blog before or plan to start reading it now you’ll notice the term “omnichannel” appear

Quote

“It’s not even about winning, or being ‘the best’ … It’s about the ability to set your mind on the most optimized internal-posture for you to be your best.”

By Joe 7 Mar, 2019

This week’s quote comes from an article by Michael Gervais about how to become a high performer. The article talks about how mindset is imperative to performing at a high level. This makes a lot of sense and is something that I believe to be true. We’re all different. We all respond differently to situations.

What Color is That?

By Joe 4 Mar, 2019

This is the second post in my series about accessibility. The first post titled, Accessible provides an overview. This post dives deeper into a specific accessible aspect. One element to consider when thinking about accessibility is color contrast. There are lots of reasons people see the content differently. They could be colorblind. They could be

Quote

“The best way to become a part of a consumer’s life is through honest, consistent interactions.”

By Joe 28 Feb, 2019

This week’s quote comes from an article by Antonella Bonanni of Cognizant. The article is about micro influencers and the power that they can have as well as how they can become an influencer. It was interesting to read as it is a topic I’ve discussed with many clients recently. Social influencers have power, look

Accessible

By Joe 25 Feb, 2019

I’ve been working with my team on a couple of new digital experiences for a large nonprofit aimed at advancing the arts and arts education. I’ve worked with this organization for a while and have done many digital projects for them in the past. These two projects are a little different than some of the

Quote

“If you don’t build it, they won’t come.”

By Joe 21 Feb, 2019

This week’s quote comes from an event I recently attended at Butcher Bird Studios titled “How LIVE STREAMING Changes the Media Landscape.” The event was for members of the Interactive Media Peer Group of the Television Academy. It included a panel discussion that covered a lot of topics and dropped a lot of truth bombs

Sold!

By Joe 18 Feb, 2019

I recently started working with a colleague on an ecommerce project. We discussed many options to help increase sales for the client including where the products are sold. When I asked about Amazon, my colleague said she was getting push back from the client because they did not feel they could have a meaningful, branded

Quote

“If you cannot come up with a solution, you come up with an excuse.”

By Joe 14 Feb, 2019

I heard this week’s quote in a YouTube video from Steve Edwards, the President, and CEO of Edward’s Educational Services. The video is a bit dated, but the message is one that rings true today. I put the video on to learn more about Edward’s Educational Services as an organization. The quote stands for itself,

Rolling, Rolling, Rolling with the Content

By Joe 11 Feb, 2019

I’ve had a lot of discussions recently with clients and potential clients about content. How users discover content. How they consume it. How content can be repurposed and re-energized. How it can be used to help expand audiences and more. Organizations and individuals create content for a variety of reasons in a variety of formats.