I recently was asked to discuss the future of digital marketing.

I often discuss this with my team and anyone else who is interested or will loan me their ear. This time I was asked to discuss the immediate future of digital marketing. Essentially, what the next 5(ish) years will look like.

I’ve thought a lot about this and want to break this conversation out in 3 areas:

1. Consumer Behavior
2. Behind the Scenes Technology
3. Consumer Technology

Since this is the first time that I’ll do a series of post I wanted to share my plans in a setup post. In each of my next three posts, I will discuss one of the areas above.  

Tune in next week to explore how consumer habits impact digital marketing.