Part 3: It’s A Product World

The last two weeks we’ve talked about the technology behind our favorite products and the consumer behavior that inspires our digital world. This week I want to discuss the actual digital products and CE devices that will continue to increase their role in future digital engagement efforts.  It’s a product world. We’re product people in

Sold!

I recently started working with a colleague on an ecommerce project. We discussed many options to help increase sales for the client including where the products are sold. When I asked about Amazon, my colleague said she was getting push back from the client because they did not feel they could have a meaningful, branded