I’ve written about the power of video in the past. It’s an impactful medium so I think it’s worth a continuous discussion. People remember stories over facts and video over text, so when you’re telling your brand’s story it’s important to use video. Traditionally, video has been a passive way to consume content. This made
Long-form content performs better than short-form content in a variety of metrics. Does this surprise you? Vertical Measures published this infographic a while ago highlighting the many ways that long-form content is outperforming short-form content. When we look at each element of this infographic on its own it makes sense. Of course long-form content shows