Over the past few months, I’ve seen a shift in what clients and potential clients as for when it comes to paid social. My team and I have been asked a lot more about the benefits and possibilities on both LinkedIn ads and Twitter ads. In this post, I’ll explore LinkedIn advertising and tackle Twitter
I’ve written about the power of video in the past. It’s an impactful medium so I think it’s worth a continuous discussion. People remember stories over facts and video over text, so when you’re telling your brand’s story it’s important to use video. Traditionally, video has been a passive way to consume content. This made
When I put together a paid media plan, I focus that plan on the organization I’m working with. It focuses on what that organization does best, or where their priority is and incorporates that as the cornerstone of the plan. As a result, the paid ads that people ultimately see are more authentic. In other
I’ve been working with a B2B organization for the past couple of weeks on a few paid advertising campaigns to generate new leads. At our first status meeting, we weren’t seeing very good numbers. This led to the question, “What needs to change?” It’s a simple question with a complex answer. The knee jerk reaction