The last two weeks we’ve talked about the technology behind our favorite products and the consumer behavior that inspires our digital world. This week I want to discuss the actual digital products and CE devices that will continue to increase their role in future digital engagement efforts. It’s a product world. We’re product people in
For the second post about the near-term future of digital marketing, I want to discuss the technology behind our favorite products. In part 1, we discussed human trends and how they’re closely tied to today’s technological advancements. The dream (or nightmare) of robots that can not only interact with humans but display and read emotion
In the first part of this series of post about the immediate future of digital marketing, I’ll discuss consumer behavior. Early in my career, I was on a team that focused on emerging digital markets. We prioritized our projects based on projects we’d make about where CE (Consumer Electronics) products would go in the future.
Customer experience is extremely important. A negative customer experience can lead to a bad review, a digital revolt, a real-world boycott, etc. As people more quickly judge experiences they also are speeding up the time it takes to spread the word to others about their experience. This can quickly lead to a negative snowball heading
I’m helping a young skincare company develop its digital strategy. This includes building a larger digital community, which of course means a robust and engaging social media presence. Our initial discussion explored their current social strategy and potential areas for expansion. It’s important to think about practicality and intent when thinking about all digital content,
Last week I met lots of interesting people and organizations in California. I talked with new companies who are trying to grow their reach and established brands who are expanding into new areas. After the meetings, I spent a lot of time thinking about marketing and branding and success overall. Medium called 2019 “The Year
Recently, I’ve been discussing the importance of SEM and SEO with a number of colleagues as we talk about content marketing and content strategy. When looking for some data, I realized that I caught myself doing what most of us often do, saying “I’ll Google it.” Last week I shared a quote from a former
Long-form content performs better than short-form content in a variety of metrics. Does this surprise you? Vertical Measures published this infographic a while ago highlighting the many ways that long-form content is outperforming short-form content. When we look at each element of this infographic on its own it makes sense. Of course long-form content shows
There’s been a lot of press about Lush’s decision to scaling back their social media presence. They say it’s because they’re tiredness of fighting algorithms and it’s their way to rebel against having to pay to appear in newsfeeds. It’s an interesting move that’s being watched by a lot of brands and marketing individuals, myself
A colleague asked me to have lunch with one of her clients last week to discuss marketing automation tactics, specifically email automation. This client is in the manufacturing space and runs a growing ecommerce store. When it comes to digital strategy, I use data to inform my decisions (You can read my post about this