Over the past few months, I’ve seen a shift in what clients and potential clients as for when it comes to paid social. My team and I have been asked a lot more about the benefits and possibilities on both LinkedIn ads and Twitter ads. In this post, I’ll explore LinkedIn advertising and tackle Twitter
There’s been a lot of press about Lush’s decision to scaling back their social media presence. They say it’s because they’re tiredness of fighting algorithms and it’s their way to rebel against having to pay to appear in newsfeeds. It’s an interesting move that’s being watched by a lot of brands and marketing individuals, myself
I’ve been working with a B2B organization for the past couple of weeks on a few paid advertising campaigns to generate new leads. At our first status meeting, we weren’t seeing very good numbers. This led to the question, “What needs to change?” It’s a simple question with a complex answer. The knee jerk reaction