I talk with conference directors and their teams that program various conferences. This involves pitching different ideas for sessions my team and I consider important. This year we pitched nine different topics to a variety of conferences. These topics were based on interactions with clients, trends we see, and the topics we believe are important
My team and I have been testing out several Generative AI tools to help us be more efficient with our work. I know, I know the sound of another person talking about Generative AI is probably not what you think you need, but in this post, I wanted to share a few ways that you
Last week I met lots of interesting people and organizations in California. I talked with new companies who are trying to grow their reach and established brands who are expanding into new areas. After the meetings, I spent a lot of time thinking about marketing and branding and success overall. Medium called 2019 “The Year
Recently, I’ve been discussing the importance of SEM and SEO with a number of colleagues as we talk about content marketing and content strategy. When looking for some data, I realized that I caught myself doing what most of us often do, saying “I’ll Google it.” Last week I shared a quote from a former
Long-form content performs better than short-form content in a variety of metrics. Does this surprise you? Vertical Measures published this infographic a while ago highlighting the many ways that long-form content is outperforming short-form content. When we look at each element of this infographic on its own it makes sense. Of course long-form content shows
I love video content. I love everything about it, from actively writing scripts to being on set or in the edit bay to just passively consuming already produced content. Video content captivates and excites me. If a picture is worth a thousand words, then a video is worth at least a million. It should come
Earlier this year I met with a client to discuss expanding into new markets. The conversation started with a deep dive into where they were succeeding and what they were doing that was leading to that success in their current markets. Then we looked at the prioirty markets that they identified. We discussed many topics to increase