Let me tell you a story… For the last 15 months, my team and I have worked with a large international nonprofit. Over this time we’ve helped them achieve a lot (despite COVID). Donation value is up nearly 250% year over year. Email list is 25% larger this holiday season. Traffic is up 54% year
For the second post about the near-term future of digital marketing, I want to discuss the technology behind our favorite products. In part 1, we discussed human trends and how they’re closely tied to today’s technological advancements. The dream (or nightmare) of robots that can not only interact with humans but display and read emotion
Customer experience is extremely important. A negative customer experience can lead to a bad review, a digital revolt, a real-world boycott, etc. As people more quickly judge experiences they also are speeding up the time it takes to spread the word to others about their experience. This can quickly lead to a negative snowball heading
I’ve been working with a B2B organization for the past couple of weeks on a few paid advertising campaigns to generate new leads. At our first status meeting, we weren’t seeing very good numbers. This led to the question, “What needs to change?” It’s a simple question with a complex answer. The knee jerk reaction
My team and I recently launched a couple of new digital experiences that not only modernized the design, but also made drastic improvements when it comes to discoverability. We use a number of tactics when it comes to increasing discoverability of content, but for this post I want to focus on site search. You’re probably
There’s a lot of things to consider when thinking about the mobile experience of your digital ecosystem. Screens smaller and use different aspect ratios. User behavior (and patience) is different across devices. And the smaller, more personalized devices (specifically mobile phones) can have different functionality as larger devices that are often shared between users. Currently,
It’s that time of year again. Days are short. Champaign sales are up. Inboxes are full of end of year deals. And every analyst is doing a year in review post. The year in review posts are always interesting. Every so often it’s important to take stock of where you are and what you’ve done