I love football, but I do miss baseball. Don’t you? I suppose this post can be considered a follow up to another one of my posts, “They See Me Scrolling.” In that post, I explore the digital usage trend of scrolling and why that trend should force the old “above the fold” mentality to evolve.
The digital world’s an exciting place to work. One of the most exciting aspects is the constant evolution of technology, design, devices, the list can go on and on. This constant change means that there’s always something new to learn. It also means digital properties and the strategy behind them need to evolve. I use
My team and I recently finished the design phase of a project with a DC-based membership-driven organization. With this project, our design phase included a style guide, a homepage comp, and several internal page comps. For this post, I’m going to focus on the Homepage and how we ended up where we did. In today’s
It’s easy for digital properties to quickly become digital filing cabinets. So, what should stay and what should go? This is one of the biggest questions during any redesign, rebrand, or reimagining of a digital property (my personal digital properties are no different). It can be an intense process for organizations/brands to sort through thousands
I recently pitched a new client on a digital strategy engagement. During the pitch, I talked a lot about strategy and the improvements I’d suggest they make to their digital ecosystem. This conversation started with a question that I love when clients (or potential clients) ask. What’s your approach to digital strategy? When conversations start
What is Progressive Profiling? I recently had a planning meeting with a client and brought up progressive profiling. They nodded their heads in agreement as I talked about how I wanted to use progressive profiling to help them build their relationship with their customers who come through their digital properties as opposed to in-person. After
Let me preface this post by saying — Yes, I’m a Digital Strategist. Yes, that means my view on this is probably slightly skewed. It’s a question that a lot of people ask (at least ask themselves) when they talk with an agency or a freelance strategist. I get it, budgets are tight and paying
Welcome to my little corner of the digital world. My name’s Joe. I’m a lot of things but often describe myself as a storyteller, problem solver, and conversation starter. I like to learn and love technology. I find inspiration in a number of places, but mostly in the people, I meet. I spend my days