This seems like a simple question. Of course, user flows matter. So, why am I asking it? We’ve all experienced Google search result pages being the place people turn to ask their questions. Queries are getting longer. Position 0 is super valuable. Flight shopping can happen, and forms can be completed. “Intent” is more important
Recently I’ve been working with a few brands to improve the maturity and scalability of their digital ecosystems. I’m not talking about scaling to be able to serve more users at a server level. I’m talking about scaling to serve more users from a content and strategy perspective. Towards the end of last month, I
I’ve been thinking about writing a post that focuses on written content and how users consume it for a while. I wanted to wait until I’m working through some challenges with a client who is rewriting or creating new content to help make the post more useful. Alas, that day is here. I’m currently working
I recently pitched a new client on a digital strategy engagement. During the pitch, I talked a lot about strategy and the improvements I’d suggest they make to their digital ecosystem. This conversation started with a question that I love when clients (or potential clients) ask. What’s your approach to digital strategy? When conversations start