This week’s quote comes from a conversation I had last week. We were discussing marketing and the importance of working with experts. Part of the conversation was about probability and how nothing is guarenteed when it comes to content and marketing (Just look at the conversation on the Huffington Post about “Widows” — Spoiler alert
My team and I recently finished the design phase of a project with a DC-based membership-driven organization. With this project, our design phase included a style guide, a homepage comp, and several internal page comps. For this post, I’m going to focus on the Homepage and how we ended up where we did. In today’s
This week’s quote comes from a Beyond blog post, that uses this quote from Theodore Levitt to discusses their approach to lean research and the ability to rapidly deliver value. Yes, I agree with the approach and believe as strategists, marketers, etc. that it’s important to get to the root of our client’s needs. This can come from
It’s easy for digital properties to quickly become digital filing cabinets. So, what should stay and what should go? This is one of the biggest questions during any redesign, rebrand, or reimagining of a digital property (my personal digital properties are no different). It can be an intense process for organizations/brands to sort through thousands
This week’s quote comes from a recent Think Google post title “Holiday shoppers are begging brands for help. Are you listening?” by Emily Eberhard, the head of Shopping B2B Marketing at Google. The quote comes from one of the subheads she uses for a section of her post. I say a similar thing to clients all
I recently pitched a new client on a digital strategy engagement. During the pitch, I talked a lot about strategy and the improvements I’d suggest they make to their digital ecosystem. This conversation started with a question that I love when clients (or potential clients) ask. What’s your approach to digital strategy? When conversations start
This week’s quote comes from yet again a LinkedIn daily rundown. It’s a quote from an article by Mark Little (a journalist and co-founder of Kinzen). As I stood in line Tuesday to vote I had plenty of time to make friends with other American’s who took time out of their day to participate in
What is Progressive Profiling? I recently had a planning meeting with a client and brought up progressive profiling. They nodded their heads in agreement as I talked about how I wanted to use progressive profiling to help them build their relationship with their customers who come through their digital properties as opposed to in-person. After
This week’s quote is from an Adobe ad campaign that ran a month or so ago. It’s something that stuck with me as more than just a clever addition to the mantra everyone knows — “The customer is always right.” We create digital content for users/customers, but we often lose sight of what the user/customer
Let me preface this post by saying — Yes, I’m a Digital Strategist. Yes, that means my view on this is probably slightly skewed. It’s a question that a lot of people ask (at least ask themselves) when they talk with an agency or a freelance strategist. I get it, budgets are tight and paying