I’ve written about the power of video in the past. It’s an impactful medium so I think it’s worth a continuous discussion. People remember stories over facts and video over text, so when you’re telling your brand’s story it’s important to use video. Traditionally, video has been a passive way to consume content. This made
I’m not sure of the origin of this quote but saw it on Jakob Owens’ Instagram account. As you may know, I love videography and film and have enjoyed watching Jakob’s journey on IG. Although we’ve never met, I’m inspired by his content and commitment to his craft. I’d recommend following his account if you’re
When I put together a paid media plan, I focus that plan on the organization I’m working with. It focuses on what that organization does best, or where their priority is and incorporates that as the cornerstone of the plan. As a result, the paid ads that people ultimately see are more authentic. In other
This week’s quote comes from a post on Josh Spector’s website – For The Interested. The post was a list of one-sentence marketing tips that I find myself saying all the time. It’s not that these are new ideas or things marketers don’t already know. The thing that draws me to this list is that
For my first post of 2021, I’m happy to share a few newsletters that I find entertaining and informative. I subscribe to a lot of newsletters and read a lot of blogs about marketing, agencies, and various industries. There are a lot of great resources out there, so when I find one or two that
My wife’s a second-grade teacher and has been teaching her class from our TV room. As part of setting up her ‘classroom’ at the start of COVID-19, she posted this quote on the wall behind her. I’ve seen some screencaps of her teaching and having this quote over her right shoulder is a great reminder
It’s list season, so what kind of blog would this be if I did not create my own list? Large and small organizations have a cap. Does their staff have the resources, the knowledge, the tools, the budget? Without a cap would we really need a consultant or an agency? Keeping capacity in mind, I
This week’s quote comes from the article “7 Deadly Sins of Startup SEO Content Marketing” on notion.so. It’s a true statement that I see with a lot of clients. The issue with this is the plan then gets in the way of the strategy. Teams often become so focused on creating 2 blogs a week
Let me tell you a story… For the last 15 months, my team and I have worked with a large international nonprofit. Over this time we’ve helped them achieve a lot (despite COVID). Donation value is up nearly 250% year over year. Email list is 25% larger this holiday season. Traffic is up 54% year
This week’s quote is not a new one. It’s from Liz Wendling. I bring it up now as I prep for presentation with a potential client. As part of the presentation, I plan on discussing what drives people to make most decisions and how adding touchpoints in the process can help sway them to act