I work with a lot of organizations that target different audiences. Lately, my team and I have spent a lot of time with a skincare organization who’s products are meant for Gen Z and young Millennials. I’ve enjoyed working with this client because attracting and connecting with this audience segment is an interesting challenge. Gen
I saw this week’s quote on my LinkedIn news feed. It’s from Sara Blakely, the Founder and CEO of SPANX. You can see visit her profile here. Sometimes I fall into this trap. I overthink things and get super intimidated about things, but then when I actually do them I realize they are not as
The last two weeks we’ve talked about the technology behind our favorite products and the consumer behavior that inspires our digital world. This week I want to discuss the actual digital products and CE devices that will continue to increase their role in future digital engagement efforts. It’s a product world. We’re product people in
This week’s quote comes from an article I read in CXL about influencing customers. This quote’s interesting. I often refer to users making knee-jerk decisions, which is essentially an emotional decision. Then we justify our actions with rational thoughts. This is important when thinking about what we do to influence users. People are emotional, it’s
For the second post about the near-term future of digital marketing, I want to discuss the technology behind our favorite products. In part 1, we discussed human trends and how they’re closely tied to today’s technological advancements. The dream (or nightmare) of robots that can not only interact with humans but display and read emotion
This week’s quote comes from Daniel Burrus. I discovered it on LinkedIn this week and it stuck with me since I read it. I often think about why people do things and that actually means. Do people really change? It’s a question a lot of us ask. The words change and transform often get interchanged,
In the first part of this series of post about the immediate future of digital marketing, I’ll discuss consumer behavior. Early in my career, I was on a team that focused on emerging digital markets. We prioritized our projects based on projects we’d make about where CE (Consumer Electronics) products would go in the future.
Happy Independence Day! This week’s quote from an article posted in the Harvard Business Review by Executive Business Coaches Ron Carucci and Jarrod Shappell is relevant. The quote is important in all aspects of life. Turn on the news and you will see people yelling and talking over one another. Today the world seems to
I recently was asked to discuss the future of digital marketing. I often discuss this with my team and anyone else who is interested or will loan me their ear. This time I was asked to discuss the immediate future of digital marketing. Essentially, what the next 5(ish) years will look like. I’ve thought a
This week’s quote comes from Ben Jones, the Global Creative Director, Unskippable Labs, Google. I saw it in the Google recap of Cannes. It’s a quote that stands with me and makes me think about an interview I once had. I often describe myself as a storyteller and creative that practices data-driven techniques. In an