This week’s quote comes from Ben Jones, the Global Creative Director, Unskippable Labs, Google. I saw it in the Google recap of Cannes. It’s a quote that stands with me and makes me think about an interview I once had. I often describe myself as a storyteller and creative that practices data-driven techniques. In an
Customer experience is extremely important. A negative customer experience can lead to a bad review, a digital revolt, a real-world boycott, etc. As people more quickly judge experiences they also are speeding up the time it takes to spread the word to others about their experience. This can quickly lead to a negative snowball heading
This week’s quote comes from a post by Bill Gates. It’s a common question I ask myself, “am I actually making a difference?” We all know how passionate the Gates’ are about helping the world and making it a better place with more potential. Maybe I’m being a bit too optimistic, but I want to
My team and I have created lots of maps for various clients. We love maps as a content discovery method. A way for users to engage with and contextualize content. To provide a sense of scale and reach. This week I wanted to share the list of my team’s top 5 maps that we’ve created.
This week’s quote comes from Will Guidara in a post on Fast Company. My brother-in-law’s a server, so I often find myself reading more about the struggles of servers or laws that impact them. This post uses servers as a way to discuss interactions. Like most things in life, it’s not about how much you
I’m helping a young skincare company develop its digital strategy. This includes building a larger digital community, which of course means a robust and engaging social media presence. Our initial discussion explored their current social strategy and potential areas for expansion. It’s important to think about practicality and intent when thinking about all digital content,
This week’s quote comes from a LinkedIn post I stumbled upon this week from Ryan Holmes. His post is about the importance of missed opportunities, the anti-portfolio as investors call it. I’ve talked with a lot of people recently about evolving projects and plans, but not being afraid of getting something out there first. Everything
Last week I met lots of interesting people and organizations in California. I talked with new companies who are trying to grow their reach and established brands who are expanding into new areas. After the meetings, I spent a lot of time thinking about marketing and branding and success overall. Medium called 2019 “The Year
This week’s quote comes from Katya Andresen the SVP Card Customer Experience at CapitalOne. I’ve talked a lot recently about long-form storytelling and why it’s important. We often say that we’re visual beings, but as this article points out, we’re also story beings. As humans, we look for a beginning, middle and end. We weave
Recently, I’ve been discussing the importance of SEM and SEO with a number of colleagues as we talk about content marketing and content strategy. When looking for some data, I realized that I caught myself doing what most of us often do, saying “I’ll Google it.” Last week I shared a quote from a former