This week’s quote comes from a former colleague, Dan Morrison. Dan’s the Brand Vice President at Joe Smith Brand Strategy and a great person to follow on LinkedIn. I’m not sure this quote came from him, but it came from a notepad that he posted a picture of, so I’ll give him the credit as
Long-form content performs better than short-form content in a variety of metrics. Does this surprise you? Vertical Measures published this infographic a while ago highlighting the many ways that long-form content is outperforming short-form content. When we look at each element of this infographic on its own it makes sense. Of course long-form content shows
This week’s quote comes from Ann Handley, who’s a writer, digital marketer, best selling author, the list could go on and on. Basically, she’s a super smart person who understands people and marketing and the cross-section of the two. As my team and I prepare to pitch a new client on the value of long-form
I want to introduce you to a new member of the blog team — StartiBot. You may have noticed him in the bottom right-hand side of the blog this week (or on the bottom of the screen on mobile devices). StratiBot uses Acobot, an easy to use bot tool. Lots of my clients have large
This week’s quote comes from an article by Claire Diaz-Ortiz. It’s the second article in a small series about success and what she argues are the three key elements that need to come into alignment to truly have success — Purpose, Passion, and Performance. I don’t think failure is a bad thing as long as
There’s been a lot of press about Lush’s decision to scaling back their social media presence. They say it’s because they’re tiredness of fighting algorithms and it’s their way to rebel against having to pay to appear in newsfeeds. It’s an interesting move that’s being watched by a lot of brands and marketing individuals, myself
This week’s quote comes from a post I saw on LinkedIn from ELO Branding. Maybe it was just the dark blue background and bold white text that made this quote out to me as I scrolled through my feed. Maybe it found me at the right time as I was looking for inspiration. This quote
For now, I believe Amazon’s here to stay. It’s a behemoth of a platform that makes life easier and has truly become a part of most people’s lives. I’m happy to announce that late last week I got my official Amazon Advertising Sponsored Ads Accreditation. My team and I have helped brands increase their Amazon
This week’s quote comes from an article I read at the end of last week from Think with Google. This post, written by Monty Sharma, the CEO and CMO of Jenny Craig and highlights some things that he learned when he stepped into the CMO role. This quote caught my eye and stuck with me
A colleague asked me to have lunch with one of her clients last week to discuss marketing automation tactics, specifically email automation. This client is in the manufacturing space and runs a growing ecommerce store. When it comes to digital strategy, I use data to inform my decisions (You can read my post about this