I talk with conference directors and their teams that program various conferences. This involves pitching different ideas for sessions my team and I consider important. This year we pitched nine different topics to a variety of conferences. These topics were based on interactions with clients, trends we see, and the topics we believe are important
Over the past few months, I’ve seen a shift in what clients and potential clients as for when it comes to paid social. My team and I have been asked a lot more about the benefits and possibilities on both LinkedIn ads and Twitter ads. In this post, I’ll explore LinkedIn advertising and tackle Twitter
I’m helping a young skincare company develop its digital strategy. This includes building a larger digital community, which of course means a robust and engaging social media presence. Our initial discussion explored their current social strategy and potential areas for expansion. It’s important to think about practicality and intent when thinking about all digital content,
There’s been a lot of press about Lush’s decision to scaling back their social media presence. They say it’s because they’re tiredness of fighting algorithms and it’s their way to rebel against having to pay to appear in newsfeeds. It’s an interesting move that’s being watched by a lot of brands and marketing individuals, myself
I’m excited to announce the launch of the official The Digital Digital Strategist Facebook page. Yes, the page will include links to my content, but I plan to use Facebook to better engage with people. This means asking questions, highlighting the content that I’m reading that think is #WorthTheRead, and more. I’m excited that the