This seems like a simple question. Of course, user flows matter. So, why am I asking it? We’ve all experienced Google search result pages being the place people turn to ask their questions. Queries are getting longer. Position 0 is super valuable. Flight shopping can happen, and forms can be completed. “Intent” is more important
I want to introduce you to a new member of the blog team — StartiBot. You may have noticed him in the bottom right-hand side of the blog this week (or on the bottom of the screen on mobile devices). StratiBot uses Acobot, an easy to use bot tool. Lots of my clients have large
My team and I recently launched a couple of new digital experiences that not only modernized the design, but also made drastic improvements when it comes to discoverability. We use a number of tactics when it comes to increasing discoverability of content, but for this post I want to focus on site search. You’re probably