I recently started working with a colleague on an ecommerce project. We discussed many options to help increase sales for the client including where the products are sold. When I asked about Amazon, my colleague said she was getting push back from the client because they did not feel they could have a meaningful, branded
I’ve had a lot of discussions recently with clients and potential clients about content. How users discover content. How they consume it. How content can be repurposed and re-energized. How it can be used to help expand audiences and more. Organizations and individuals create content for a variety of reasons in a variety of formats.
I love video content. I love everything about it, from actively writing scripts to being on set or in the edit bay to just passively consuming already produced content. Video content captivates and excites me. If a picture is worth a thousand words, then a video is worth at least a million. It should come
There’s a lot of things to consider when thinking about the mobile experience of your digital ecosystem. Screens smaller and use different aspect ratios. User behavior (and patience) is different across devices. And the smaller, more personalized devices (specifically mobile phones) can have different functionality as larger devices that are often shared between users. Currently,
On January 11, 2019 CES officially wrapped up their 2019 show. Being a technology enthusiast, (and fan of all things cool) I pay attention to what’s going on with consumer electronics. Personally I like to test new things out and professionally I spend time thinking about how the consumer market impacts my digital decisions. CES
“Keep it simple stupid.” It’s a timeless saying. One that most of us learned before we went to elementary school (at least I did) and has continued to popped up throughout our lives since. It’s often true in the real world as it is in the digital one, especially when it comes to digital content.
Some people wait until spring to do their cleaning, but I like to make sure that I start the year off clean. My wife and I spent some time between Christmas and New Years cleaning our apartment. Beyond physically cleaning, I also took a little time to clean up my Google chrome extensions, which is
It’s that time of year again. Days are short. Champaign sales are up. Inboxes are full of end of year deals. And every analyst is doing a year in review post. The year in review posts are always interesting. Every so often it’s important to take stock of where you are and what you’ve done
I’ve been thinking about writing a post that focuses on written content and how users consume it for a while. I wanted to wait until I’m working through some challenges with a client who is rewriting or creating new content to help make the post more useful. Alas, that day is here. I’m currently working
Earlier this year I met with a client to discuss expanding into new markets. The conversation started with a deep dive into where they were succeeding and what they were doing that was leading to that success in their current markets. Then we looked at the prioirty markets that they identified. We discussed many topics to increase