One of my old colleagues just started a new gig at Padilla. He posted a photo to Instagram of his desk, but the quote on the screen of his laptop caught my eye. I found it on the Joe Smith website. The quote stood out to me for a few reasons. I’ve heard different variations
Recently I’ve been working with a few brands to improve the maturity and scalability of their digital ecosystems. I’m not talking about scaling to be able to serve more users at a server level. I’m talking about scaling to serve more users from a content and strategy perspective. Towards the end of last month, I
This week’s quote comes from Instagram and a post from a friend. She works in Art Therapy, so if full of fun tidbits from psychologists and artists. This quote comes from Abraham Maslow, an American psychologist who died in 1970. I’ve said it before and am sure I’ll say it again. I enjoy growth, moving
I’m excited to announce the launch of the official The Digital Digital Strategist Facebook page. Yes, the page will include links to my content, but I plan to use Facebook to better engage with people. This means asking questions, highlighting the content that I’m reading that think is #WorthTheRead, and more. I’m excited that the
I recently got an automated email from Adbeat that featured this quote. You’ve probably heard it before it comes from Picasso and was actually made famous by Steve Jobs in 1996. The quote stuck with me, while the email quickly made it’s way to my trash, for a few reasons. My first digital job I
I’ve been working with a B2B organization for the past couple of weeks on a few paid advertising campaigns to generate new leads. At our first status meeting, we weren’t seeing very good numbers. This led to the question, “What needs to change?” It’s a simple question with a complex answer. The knee jerk reaction
This week’s quote comes from last night’s episode of Hardball with Chris Matthews. It actually comes from Disney, but was quoted in last night’s episode of Hardball. It stuck with me after I heard it for a few reasons, but mostly because I’ve been soulsearching recently. Taking stock in what I have and what I’m
My team and I recently launched a couple of new digital experiences that not only modernized the design, but also made drastic improvements when it comes to discoverability. We use a number of tactics when it comes to increasing discoverability of content, but for this post I want to focus on site search. You’re probably
This week’s quote comes from Kate Carnell’s post on LinkedIn. It’s one that stands out to me for a variety of reasons. It speaks to a collective body even outside of this post. When I think about the activities I’ve always gravitated towards, they’ve been opportunities where I’m part of a team. Where I could
Sales funnels are not a new concept. If you’re not familiar, they’re a marketing concept that maps the various steps in a user’s journey. At each step along the journey, there is a chance for drop-off. In other words, the number of users who start the journey is typically a much larger number than those