In the first part of this series of post about the immediate future of digital marketing, I’ll discuss consumer behavior. Early in my career, I was on a team that focused on emerging digital markets. We prioritized our projects based on projects we’d make about where CE (Consumer Electronics) products would go in the future.
There’s been a lot of press about Lush’s decision to scaling back their social media presence. They say it’s because they’re tiredness of fighting algorithms and it’s their way to rebel against having to pay to appear in newsfeeds. It’s an interesting move that’s being watched by a lot of brands and marketing individuals, myself
I’ve been working with a B2B organization for the past couple of weeks on a few paid advertising campaigns to generate new leads. At our first status meeting, we weren’t seeing very good numbers. This led to the question, “What needs to change?” It’s a simple question with a complex answer. The knee jerk reaction
Earlier this year I met with a client to discuss expanding into new markets. The conversation started with a deep dive into where they were succeeding and what they were doing that was leading to that success in their current markets. Then we looked at the prioirty markets that they identified. We discussed many topics to increase
What is Progressive Profiling? I recently had a planning meeting with a client and brought up progressive profiling. They nodded their heads in agreement as I talked about how I wanted to use progressive profiling to help them build their relationship with their customers who come through their digital properties as opposed to in-person. After