The last two weeks we’ve talked about the technology behind our favorite products and the consumer behavior that inspires our digital world. This week I want to discuss the actual digital products and CE devices that will continue to increase their role in future digital engagement efforts. It’s a product world. We’re product people in
For the second post about the near-term future of digital marketing, I want to discuss the technology behind our favorite products. In part 1, we discussed human trends and how they’re closely tied to today’s technological advancements. The dream (or nightmare) of robots that can not only interact with humans but display and read emotion
Long-form content performs better than short-form content in a variety of metrics. Does this surprise you? Vertical Measures published this infographic a while ago highlighting the many ways that long-form content is outperforming short-form content. When we look at each element of this infographic on its own it makes sense. Of course long-form content shows
I want to introduce you to a new member of the blog team — StartiBot. You may have noticed him in the bottom right-hand side of the blog this week (or on the bottom of the screen on mobile devices). StratiBot uses Acobot, an easy to use bot tool. Lots of my clients have large
There’s been a lot of press about Lush’s decision to scaling back their social media presence. They say it’s because they’re tiredness of fighting algorithms and it’s their way to rebel against having to pay to appear in newsfeeds. It’s an interesting move that’s being watched by a lot of brands and marketing individuals, myself
Recently I’ve been working with a few brands to improve the maturity and scalability of their digital ecosystems. I’m not talking about scaling to be able to serve more users at a server level. I’m talking about scaling to serve more users from a content and strategy perspective. Towards the end of last month, I
I’ve been working with a B2B organization for the past couple of weeks on a few paid advertising campaigns to generate new leads. At our first status meeting, we weren’t seeing very good numbers. This led to the question, “What needs to change?” It’s a simple question with a complex answer. The knee jerk reaction
I’ve had a lot of discussions recently with clients and potential clients about content. How users discover content. How they consume it. How content can be repurposed and re-energized. How it can be used to help expand audiences and more. Organizations and individuals create content for a variety of reasons in a variety of formats.
I love video content. I love everything about it, from actively writing scripts to being on set or in the edit bay to just passively consuming already produced content. Video content captivates and excites me. If a picture is worth a thousand words, then a video is worth at least a million. It should come
There’s a lot of things to consider when thinking about the mobile experience of your digital ecosystem. Screens smaller and use different aspect ratios. User behavior (and patience) is different across devices. And the smaller, more personalized devices (specifically mobile phones) can have different functionality as larger devices that are often shared between users. Currently,