I talk with conference directors and their teams that program various conferences. This involves pitching different ideas for sessions my team and I consider important. This year we pitched nine different topics to a variety of conferences. These topics were based on interactions with clients, trends we see, and the topics we believe are important
This seems like a simple question. Of course, user flows matter. So, why am I asking it? We’ve all experienced Google search result pages being the place people turn to ask their questions. Queries are getting longer. Position 0 is super valuable. Flight shopping can happen, and forms can be completed. “Intent” is more important
My team and I have been testing out several Generative AI tools to help us be more efficient with our work. I know, I know the sound of another person talking about Generative AI is probably not what you think you need, but in this post, I wanted to share a few ways that you
Last week I shared three keys to a successful website redesign on my TikTok (be sure to follow me and check out my videos). In the video, I discussed the importance of having a vision, a plan, and a set of detailed goals that are vocalized at the start of a project and then articulated
Over the past few months, I’ve seen a shift in what clients and potential clients as for when it comes to paid social. My team and I have been asked a lot more about the benefits and possibilities on both LinkedIn ads and Twitter ads. In this post, I’ll explore LinkedIn advertising and tackle Twitter
When contemplating what to write about for this post I thought a lot about the new projects my team is getting, what we’ve seen in the proposal and pitch process. As a result, I’ve decided to tackle the topic of campaigns v. digital strategy. While the actual term campaign does not have a length in
When I put together a paid media plan, I focus that plan on the organization I’m working with. It focuses on what that organization does best, or where their priority is and incorporates that as the cornerstone of the plan. As a result, the paid ads that people ultimately see are more authentic. In other
Let me tell you a story… For the last 15 months, my team and I have worked with a large international nonprofit. Over this time we’ve helped them achieve a lot (despite COVID). Donation value is up nearly 250% year over year. Email list is 25% larger this holiday season. Traffic is up 54% year
I work with a lot of organizations that target different audiences. Lately, my team and I have spent a lot of time with a skincare organization who’s products are meant for Gen Z and young Millennials. I’ve enjoyed working with this client because attracting and connecting with this audience segment is an interesting challenge. Gen
The last two weeks we’ve talked about the technology behind our favorite products and the consumer behavior that inspires our digital world. This week I want to discuss the actual digital products and CE devices that will continue to increase their role in future digital engagement efforts. It’s a product world. We’re product people in