My team and I have been testing out several Generative AI tools to help us be more efficient with our work. I know, I know the sound of another person talking about Generative AI is probably not what you think you need, but in this post, I wanted to share a few ways that you
When I put together a paid media plan, I focus that plan on the organization I’m working with. It focuses on what that organization does best, or where their priority is and incorporates that as the cornerstone of the plan. As a result, the paid ads that people ultimately see are more authentic. In other
Long-form content performs better than short-form content in a variety of metrics. Does this surprise you? Vertical Measures published this infographic a while ago highlighting the many ways that long-form content is outperforming short-form content. When we look at each element of this infographic on its own it makes sense. Of course long-form content shows
I’ve been thinking about writing a post that focuses on written content and how users consume it for a while. I wanted to wait until I’m working through some challenges with a client who is rewriting or creating new content to help make the post more useful. Alas, that day is here. I’m currently working
It’s easy for digital properties to quickly become digital filing cabinets. So, what should stay and what should go? This is one of the biggest questions during any redesign, rebrand, or reimagining of a digital property (my personal digital properties are no different). It can be an intense process for organizations/brands to sort through thousands