I talk with conference directors and their teams that program various conferences. This involves pitching different ideas for sessions my team and I consider important. This year we pitched nine different topics to a variety of conferences. These topics were based on interactions with clients, trends we see, and the topics we believe are important
It’s been a busy year and I’m happy to share that I’ve launched a collection of Digerati gear on Etsy! You can check it out here. This collection is inspired by the work I do every day and includes several lines at launch. Here’s a preview of some of the collection and a promo code
This seems like a simple question. Of course, user flows matter. So, why am I asking it? We’ve all experienced Google search result pages being the place people turn to ask their questions. Queries are getting longer. Position 0 is super valuable. Flight shopping can happen, and forms can be completed. “Intent” is more important
My team and I have been testing out several Generative AI tools to help us be more efficient with our work. I know, I know the sound of another person talking about Generative AI is probably not what you think you need, but in this post, I wanted to share a few ways that you
Last week I shared three keys to a successful website redesign on my TikTok (be sure to follow me and check out my videos). In the video, I discussed the importance of having a vision, a plan, and a set of detailed goals that are vocalized at the start of a project and then articulated
I’m on TikTok! https://www.tiktok.com/@digitaldigitalstrategist Give me a follow and share your love and thoughts on my daily (Monday – Friday) videos. I look forward to sharing more frequent tools, tips, tricks, analysis, and more on TikTok and look forward to seeing y’all there.
This week’s quote comes from Ally Love, the Peloton instructor whose ride I did last night. When my wife bought a Peloton for our house, I wanted to hate it so much. I was determined to get maximum usage from the bike since ‘we’ had bought it and now I hate that I love it.
Over the past few months, I’ve seen a shift in what clients and potential clients as for when it comes to paid social. My team and I have been asked a lot more about the benefits and possibilities on both LinkedIn ads and Twitter ads. In this post, I’ll explore LinkedIn advertising and tackle Twitter
This week’s quote comes from a book I just finished – Think Like a Rocket Scientist by Ozan Varol. A few people that I professionally admire had posted about the book before I decided to pick it up, and after my read I highly recommend it. Ozan drops a lot of knowledge throughout the book,
When contemplating what to write about for this post I thought a lot about the new projects my team is getting, what we’ve seen in the proposal and pitch process. As a result, I’ve decided to tackle the topic of campaigns v. digital strategy. While the actual term campaign does not have a length in